The Agit Reader

Hannah Diamond
“Pink and Blue”

February 25th, 2014  |  by Kevin J. Ellliott

Hannah Diamond, "Pink and Blue"PC Music, as much as can be gleaned, is a collective of terribly un-Googleable British producers who manufacture a maximalist brand of guilty pleasure pop. Scouring mixtapes and Soundcloud profiles, it’s the first instance in 2014 where I’ve been coaxed out of the doldrums of our punishing winter and given hope that the sun certainly does rise.

It has been said by one wise man that there is no such thing as a guilty pleasure, but regardless of the truth in that statement, Hannah Diamond’s entry into PC Music’s arsenal, “Pink and Blue,” is a guilty pleasure beacon, summoning all the negatives of the pop pleasuredome from hiccupping EDM, 8-Bit chicanery, and Cockney cuteness to Disney Channel hyper-hormonal puppy love, cocaine, and bubblegum. It’s a theme song for tween nightmares, robots channeling slam books from junior high, the future indebted to Sega Genesis systems left to rot in favelas made of recycled AOL launch discs. “I love you… maybe,” she chirps, straining through notes like an American Idol reject. You’re not sure if you should love this, but it all fits and coalesces into pop pureness. Think of “Pink and Blue” as a starting point into PC Music’s upcoming domination of how pop should sound in the year 2014 and beyond.

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